Methodologies
We handle everything from focus groups, to creative laboratories that last over 5 hours, to online communities and board, or multi-country large quantitative projects:QUALITATIVE
IN PERSON- Focus groups, mini groups
- Workshops
- Friendship dyads
- Triads
- Ethnography
- On site studies
- Co-creation groups
- Trend laboratories
- Mixed methodologies
- Diaries/Journals
- In-home ethnography
- Shop-alongs
- Online bulletin boards
- Webcam focus groups or IDIs
- Auto-ethnographies
- Social network studies
- Community forums
- Reflective journeys
- Online diaries/journals
In person, phone or web based interviews with complicated targets:
- High tier respondents
- Key opinion leaders
- C-level executives
- Technology experts
- Trend spotters
- High income consumers
- Medical Experts/KOLs
We can reach targets in most of Latin America's main cities and also in remote locations, because we work with the most experienced interviewers and fieldwork supervisors in each country.
QUANTITATIVE
- Street intercepts
- Home x home interviews
- Product placement tests
- Central location tests
- Phone interviews
- Web based interviews
- Online surveys
- Mystery shoppers
- Social network analysis
- Usability tests
- CAWI- Computer assisted web based surveysMystery shoppers
- CAPI- Computer assisted personal interview
- CATI - Computer assisted phone interview
These are some of the things we can help you with. If there is something you don't see here, please give us a call!
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