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Helping your Corporate clients in developing a contingency plan against a brand image crisis
09 18:21:50/06/2023

Helping your Corporate clients in developing a contingency plan against a brand image crisis

In today's fast-paced and interconnected world, brands are constantly vulnerable to various crises that can severely impact their reputation, customer trust,...

Political communication in the
02 16:51:07/05/2019

Political communication in the "age of broken expectations"

It Is not the same to communicate a message to a person or a society that is optimistic, hopeful and growing,...

Buy-ology: A book review of Martin Lindstrom's book about neuromarketing research and its importance for marketers
17 13:44:26/04/2019

Buy-ology: A book review of Martin Lindstrom's book about neuromarketing research and its importance for marketers

I read this book a few months ago and thought that it would be great to share with the reader some...